"Stroget" - the longest
shopping street in Europe
Stroget or "Strøget" as we spell it in Danish, means "The Straight". The pronounciation in English would be something like: "Stroyet". It's the no. 1 shopping area in Denmark and the longest shopping/pedestrian area in Europe.
This is the area where I always start out whenever I'm in town. There's an abundance of cafes, shops, department stores and good eateries. Everything you need for a perfect stroll through town.
In the 1960s too many cars had begun to dominate the beautiful town centre of Copenhagen. It was decided to make the connecting streets running from Rådhuspladsen ("The City Hall Square") through to Kongens Nytorv ("King's New Square") into one long pedestrian area and known under the collective name "Strøget."
How to get there ..
Arriving by train at the central station you are already in the middle of town directly opposite the
and less than half a mile from Stroget. Ask someone for direction - and they'll point you in the right direction.
There are countless shops in the pedestrian area. If you're looking for department stores, the best two are ... "Magasin" and "Illum‘s". They are close to each other and have a large general assortment. However if you love the more special shops I invite you to take some "detours" .
Although Stroget is one long pedestrian area it is comprised of a number of different streets and therefore their names change as you move along. If you walk Stroget starting from Rådshuspladsen walking east towards Kongens Nytorv - the various street names are..
• Gammel Torv / Ny Torv
If you walk straight through.. which is highly unlikely.. you can do it from one end to the other in say 20 min. However I predict you will encounter all kinds of welcomed distractions as you move along.
.. and now - allow me to introduce you to the different streets of Copenhagen's Stroget.
Along this first part you can find a multitude of souvenir shops and a large number of fast food outlets. The lower priced shops tend to be towards the "Rådhuspladsen" end.
Gammel Torv / Nytorv
A big open square with nice fountains, an old traditional Copenhagen kiosque and a good 7-Eleven store on the corner. On the picture you are looking across Stroget.
A very short part consisting mostly of poster/souvenir shops and candy stores. Nygade continues directly into Vimmelskaftet at the small square. A couple of good men's clothes stores are located here as well.
This is a rather cosy part of this long pedestrian street - as it curves to the right down towards Amagertorv. You have Jorck's Passage on your left .. a very small but enchanting old shopping arcade. Don't miss that one. By the way this place has perfect acustics and is a very good spot for a capella singing.
Having reached Amagertorv you've made about 3/4 of the way to Kongens Nytorv. This beautiful large square is a central meeting/shopping point for many Copenhageners. Geographically this is sort of 3/4 of the way to Kongens Nytorv.
On Amagertorv you find a lot of quality shopping options such as The Royal Copenhagen porcelain shop, the Bang & Olufsen next to it, Illum's Bolighus and the Danish design shop Nørgaard Paa Strøget (see below).
You also find many cafes here, such as "Cafe Europe" and "Cafe Norden". Both cafes have chairs and tables outside in the summer time. There's a lot to look at on Amagertorv.
In the middle of you see "The Stork Fountain". Although inaugurated back in 1894 it wasn't until the 1960s it became focus of attention and a famous place in Copenhagen, when the hippies started gathering here smoking marihuana and playing guitar, singing their protest songs and .. what not.
People love to hang out at "Storkespringvandet"..
"Nørgaard paa Strøget" – 100% Danish design
As much as the world famous fashion brands are well represented here, you will also find the Danish designers. The oldest and most established of them is "Nørgaard paa Strøget". Jørgen Nørgaard - the owner of a company for Danish designed clothes - started his first shop five decades ago and has kept a very unique and personal style over more than 50 years.
In the meantime there are three stores all in all: Two at Amagertorv and one further down closer to Rådhuspladsen. The second shop is a kids fashion shop called "Englebørn" ("Angel Kids").
Nørgaard Paa Strøget is a 100% genuine Copenhagen fashion company primarily for women and it has been here on Amagertorv since 1958. The company has had their own unique designer for decades who is always at the forefront of the fashion with inspirational original exhibitions. She is highly creative and through her sometimes unconventional ideas for shop decoration, Nørgaard is known for its original window exhibitions.
This is the more fashionable end. Many of the city's most famous and expensive stores (e.g. Georg Jensen, Illum's Bolighus) along with the bigger fashion brand-shops are all located in Østergade - the more fashionable Kongens Nytorv end of Stroget.
At the end of Østergade you eventually end up on the big central square called Kongens Nytorv ("King's New Square") with The Royal Danish Theatre and the exclusive five star Hotel D'Angleterre. This is the end of Stroget. So.. what to do next?
You can choose from a number of options: The Nyhavn area, Amalienborg Palace, a
boat tour on the canals
or Langelinie where you can meet
The Little Mermaid.
It's up to you.
Copenhagen's 800 year anniversary
In celebration of Copenhagen's 800 year anniversary in 1967 - the longest breakfast table was laid along the entire length of Stroget. It stretched almost for a full mile, 80.000 cups of coffee and 100.000 pancakes were served. A day to remember.
Enjoy your time at "Strøget".
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